For instance, Google says its face technology is “private to each account and not shared across accounts,” “only visible to you,” and not shared across its network.Īmazon reminds that photos are private until they are shared. “We don’t use information in apps where you primarily store personal content - such as Gmail, Drive, Calendar and Photos - for advertising purposes, period,” says Sundar Pichai, CEO of Google parent company Alphabet.Īmazon, Apple and Google all say their facial recognition features are private. Worried that posting photos of your vacation trip to Bermuda will result in Google ads for all things Bermuda showing up in your Gmail and elsewhere on Google? The company’s chief executive says that won’t happen.
However, the tools are not as accurate as tagging for people. The companies use AI and the location data generated when we snap the photos to figure them out. Click on the faces you want to tag, name them and Amazon displays the same pop-up window letting you know they are being renamed.Īmazon, Apple and Google also say they can search for places and things, which don’t need to be tagged. As on the desktop, untagged people are in circle thumbnails. The Amazon Photos smartphone app has sections devoted to Years, People and Memories.Once stored, the person can be found in searches. A pop-up window instructs you to name the person. For those the artificial intelligence (AI) doesn’t recognize, it asks “Who’s This?”Ĭlick the face you want to tag. Amazon may automatically tag people in frequent photos. If you’re not a Prime member, Amazon charges $19.99 a year to use its app, including 100 gigabytes of storage.Ĭlick the People section in the left-hand menu, and you’ll see a row of faces in thumbnails. You may need to register and sign up if you haven’t already.
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